Did Zomato actually become profitable? Zomato reported a loss Rs 15 crore before paying taxes. But here’s where things get a bit tricky. There’s a special rule in accounting called “deferred tax.” This rule added Rs 17 crore to the previous loss number. This change made the loss turn into a small profit of Rs 2 crore. More Money Coming In: Good News Zomato measures how much people spend on food delivery using something called “Gross Order Value” (GOV). In the past three months, this number went up by 11%. This means that people are spending more money on Zomato. Last year, this number stayed the same at around ₹6,500 crores. But this year, it’s going up, which is a good sign that Zomato is doing better. Same Users Ordering Food: Something to Think About Around 17.5 million people use Zomato every month to order food. Surprisingly, this number hasn’t changed much in the last nine months. This could be a little worrying because it might mean that Zomato has already reached most of the people who would order food online. It’s like they’ve picked the easy fruit already. Getting More order value: A Positive Sign Zomato makes more money when people order high value food. Even though they didn’t give exact numbers about how much the food costs, they did say that the average cost has gone up a bit. Last year, it was about ₹407. This shows that people are increasing order values, which helps Zomato make more money. People Ordering More Often: Push Notifications Work A company named Nomura did some math and found that people are ordering food more often on Zomato. Before, they used to order about 3 times a month. Now, it’s more like 3.4 times a month. This could be because Zomato sends messages reminding people to order food. These messages seem to be working and encouraging people to order more often. Gold Makes a Comeback: A Clever Move Zomato has a special subscription service called “Gold” that gives extra benefits to members. They made it better and added a guarantee that your food will arrive on time. If it doesn’t, you get your money back. This new Gold program has become very popular. In just three months, 30% of the money Zomato earns from food delivery comes from Gold subscribers. This means that people really like this new Gold program. | ||||||||||||||||||||||||||
Key Takeways: Zomato faced challenges, but they didn’t give up. Even though the number of users hasn’t changed much, Zomato found ways to make more money from each order. The new Gold program and other smart decisions helped them earn more. This shows that Zomato is getting better at what they do, even in a tough business. As they keep learning and making good choices, they’re showing everyone how to succeed in the food delivery world. | ||||||||||||||||||||||||||
Markets this week
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Weekly Leader Board
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Stocks that made the news this week: 👉State Bank of India (SBI) experienced a 3 percent decline in its stock price following the release of its earnings report for the June quarter. The bank posted a remarkable 178 percent increase in net profit, reaching Rs 16,884 crore during the April-June FY24 quarter, compared to Rs 6,068 crore in the same period last year. Market expectations were surpassed as a poll of three brokerages anticipated a 147 percent rise in net profit to Rs 15,009 crore. | ||||||||||||||||||||||||||
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Profitable delivery by Zomato?
August 5, 2023 8 minutes