Helping millions of Indians make smart financial choices
Founders on a mission
“Our mission from day one has been to make investing and wealth management simple, accessible and trustworthy”
Subramanya S V Co-founder & CEO, Fisdom
“Our goal is to empower more people to make smart financial decisions regardless of their net worth or level of financial knowledge”
Anand Dalmia Co-founder & CBO, Fisdom
In 2015, we incorporated Finwizard technology, the company that runs the brand Fisdom. Investing was
a pain in
the back for customers then. It took anywhere between a few days to a couple of weeks just to
KYC. The difficulty of sieving through the jargon around financial products made it even more
Most investment companies had someone visit the customer with a bunch of papers and a pen to help them invest. These were the days of demonetisation and long before the UPI revolution. The usage of apps for financial transactions was limited to e-commerce. Thus, from the very beginning, we had a single goal - to make investing as simple, accessible, and trustworthy as possible.
Since then, while a lot has changed, many things have remained the same. We still see investing as a complex activity, everything is jargon-filled, mis-selling is rampant, and personalization at scale is absent. We at Fisdom remain stoked about solving these challenges for our customers.
In 2016, we started with just one product - mutual funds. But we have several firsts to our name. Fisdom was the first company in India to completely digitize account opening and KYC process - something which subsequently became the industry standard. Also, we’re the first company in India to introduce the use of a payment gateway to process mutual fund transactions on the BSE platform. We were also the first to digitise Pension funds (NPS) completely. Another first for ours was launching a goal-based investment solution.
Over the next 3 years, we added insurance, tax filing, and stock broking. Recently, we also added an HNI wealth management business to serve the mass-affluent and affluent segment of customers.
Our biggest achievement by far has been convincing large banks to work with us to help their customers access investment solutions right within their mobile banking apps and in the branches. Today, we work deeply with 15 national and regional banks where we run their wealth-tech business.
Fisdom has focussed on the large emerging opportunity to democratize financial investing and has created a formidable moat through its partnership led distribution model. Fisdom’s founders have the passion, vision and understanding of the market and we are fortunate to be part of this journey.
Kiranbir Nag Partner
Fisdom is unique and holistic wealth tech platform whose market leadership is defined by the unprecedented success of their partnership model and digital delivery of products. Given Quona’s vantage point of backing transformative fintechs across four continents, we are delighted to partner with Fisdom.
Ganesh Rengaswamy Co-founder & Managing Director
Fisdom’s unique and ‘Industry-first’ B2B2C distribution model is a testimony to its innovative culture and a unique pool of committed founders and employees. PayU has always backed the most ambitious and innovative fintech teams in India, and we see ‘Fisdom’ right at the top of that pecking order.
Vijay Agicha Global Head & Strategy
We earn the trust of others by being honest and fair
We are truthful and we don’t hesitate to say ‘I made a mistake’
We treat everyone, including customers, colleagues, and also those who deliver our food, with respect no matter what the circumstances are.
The customer is at the center of everything we do. We strive to make and sell the right products for the customer
Customer support is not just the job of the customer support team but of every individual in the firm
We admire the value of someone taking ownership of an outcome even when one is not fully in control of delivery
We personally commit to the success and well-being of our colleagues
We want everyone at Fisdom to think big, think outside of the box and think beyond conventional boundaries
We set audacious goals and work hard to achieve them. Incremental thinking will get us only incremental growth.
We strive to make the office a happy place for ourselves and our colleagues
We build camaraderie and trust with our colleagues
We delegate and do not micro-manage people; we give freedom to people to prove themselves
Our objective is to be a profitable company and not just a company that has a high valuation
We will strive to measure return on investment on every external spend that we do
We will think of the financial implication of every decision we make
Changing the face of Wealthtech
Transforming the WealthTech industry
Offices across India
Assets Under Management
Funds raised so far