GARP or ‘Growth at a Reasonable Price’ investing was popularized by Peter Lynch, a well known investment expert and Fidelity’s Fund Manager with a good and consistent returns record. Growth at a reasonable price is an equity investment strategy which combines both growth style and value style of investing for identifying stocks. GARP strategy focusses on companies which have consistent earnings records as compared with the overall markets. It leaves out companies which have very high valuations. The broad theme suggested by Peter Lynch in GARP has been to avoid the extreme ends of both the spectrums.
Growth at a Reasonable Price investors tend to pick stocks which have relatively low P/E multiples and are more growth oriented as per market conditions.
