Tata Consumer to Acquire Mineral Water Brand Bisleri

Tata Consumer to acquire Ramesh Chauhan's Bisleri for Rs. 7,000 crores. Tap to read the details.

Ramesh Chauhan's poor health and absence of successor are the reasons for Bisleri's sale to its competitor Tata Consumer.

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Bisleri is India’s largest packaged water company with a turnover of Rs. 2,500 crore and profits of Rs. 220 crores in FY23.

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Tata Consumer Products to benefit as it will get Bisleri's 32% market share in India's Rs. 20,000 cr packaged water business.

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"Even I don't know what I will do with the money but I wanted to find Bisleri a home that would look after it as I did" - Ramesh Chauhan on selling Bisleri to Tata Group.

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Under Ramesh Chauhan's leadership, Bisleri established super brands like ThumsUp, Gold Spot, Maaza, Limca - which were sold to Coca Cola Company.

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The Indian packaged water market is expected to grow at a CAGR of 13.25% on the back of rising hygiene awareness, disposable income, and product innnovation.

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