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Fisdom is an easy-to-use, jargon-free digital platform that allows users to make smart financial and investment decisions for long-term financial health. Indians have more than US$1.35 trillion of their wealth in low-yield bank deposits and often don't invest in capital markets for various reasons - such as low financial literacy, low trust in market dynamics, and an inertia to act. Fisdom in partnerships with banks fills an important gap in the Indian ecosystem by offering customised solutions to the vast majority of the population, largely unserved or under-served by traditional financial advisors.
The company's founders include Subramanya SV, a former Managing Director at Bessemer Venture Partners in India, and Anand Dalmia, a veteran investment banker, most recently at Macquarie
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